How to attract Landlords to your Real Estate office
Sternbeck?s Real Estate, Principal, James Harvey, reveals how he generated four new listings which were sold in 1 week using an approach which has turned around his business over the past two years.
?When Property News, Publisher,Ken Robinson approached us, we were looking for a marketing program that would give us a point of difference,? says James.
Has the Property News monthly newsletter program proven to be an effective marketing tool??
We recently received an enquiry from a chap who had a block of four units that he either wanted us to sell ideally ?in one line? or if that couldn?t happen then as four individual units and at the same time wanted us to source tenants for two vacant units,? says James.
?The reason he contacted us was because he saw our previous edition 14 of Property News and the reference about needing Rental Properties to manage. Yay!
?As luck would have it we were able to call up our database and tee up a couple of inspections from interested parties and secured a sale price on all of the units ?in one line? at the full asking price. We had two parties vying for it and had only had it listed for 1 week."
We asked James whether the newsletter program has offered value for money over the past two years as they have been putting out an edition of Property News each month.
?When we first started working with the Property News team there were many other agencies in our area getting better results than us, but now some two years later we have overtaken most of them and are now considered one of the better performing offices in our area,? says James.
?Like many agents, we did not want to waste our money on flyers that were basically a carbon copy of our competitors.
?Having assessed Property News and spoken to several of Ken?s clients we decided to sign up to his newsletter program for twelve months.?
We have now been using the program for two years and have recommended it to many agents - it consistently works!?
To find out if Property News is available in your local area please phone 0408 028 825.