How to Attract More Landlords to Your Property Management Business
Harcourts Secures New Rental Properties on Day One of Using Our Program
Harcourts, Principal, Les Hoverd comments on video magazine
"Ken, the very first landlord presentation we did using your video magazine was a success. As soon as we played the video testimonials, we got an immediate positive response. The couple connected with the landlord's comments from the interview, and it was clear the print magazine made a strong impression.
That’s why I’ve spoken to several Harcourts Principals, highly recommending your program.
We’ve now invested in your sales magazine for the entire team, and the video interviews and magazine you produced for the salespeople is outstanding. I’m more than happy to recommend you!"
Our 3-Part Program shares What Landlords Need to Hear Before They Say “Yes” to signing with your team!
We address the concerns a Landlord has when hiring a property manager by interviewing one of your landlords. Take a look at the videos below to see how we do it:
What are Harcourts like when it comes to managing property maintenance for your property?
In this interview a landlord who has used Harcourts property management services share what they are like to work with.
He has had several properties under management with them over the past seven years.
Landlord Sacks Melbourne Agency After Comparing Them to Mackay City Property!
Mackay City Property landlord recently shared that he sacked another property management company when he compared their service to the service he receives from Mackay City Property. Statements like this from your landlords convince other landlords that you are the right property manager for them!
Based on the interview with your landlord, plus your written testimonials, we produce a 20 page magazine that shows people why your team are the best.
We embed the video interviews into the online version of the magazine.
To get you started we produce a guide that contains both a Email and Facebook Campaign based on the video testimonials and magazine
Multi-Channel Marketing Strategy: Your magazine becomes a long-term marketing tool, used in:
- Sales Presentations
- Email Campaigns
- Social Media & Digital Ads
- Your Website
Why Are Property Managers Choosing Our Program?
Because it finally solves the biggest problem property managers face: Their marketing isn’t bringing in more landlords.
Property management marketing has changed, and most agents waste time on tactics landlords don't trust. Burned by over-promising, today's landlords are sceptical of agencies claiming "the best service" without credible proof. They want to see evidence of results, not sales pitches. If your marketing doesn't show proof, you're losing clients.
If you’ve been in property management for a while, you’ve likely encountered one or more of these challenges:
- New landlords hesitate to sign up. They fear financial ruin if they hire the wrong property manager.
- Experienced landlords are sceptical. They’ve heard all the promises before and need proof you’re different.
- Written testimonials or online reviews are no longer enough. Landlords want to see and hear from real people, not just read words on a screen. How does anybody verify whether the reviews are genuine?
- Your competitors sound exactly like you. They all claim “great service, tenants, and results.” To landlords, it all sounds the same.
The truth is that traditional marketing methods no longer work. Landlords want tangible proof, and this program provides it!
Your Exclusive Chance to use a Program That Sets You Apart from Your Competitors
We Only Work With ONE Agency Per Area.
To find out how you could use this program call Ken Robinson today on 0408 028 825.
If you think you can produce this yourself, read this:
As one client recently said about our service:
"I like the fact you think like a landlord, no agent would be able to put this together!"
My clients choose me because independent third-party legitimacy adds powerful credibility. As a trained journalist, I capture genuine, trustworthy testimonials that resonate. When I interview your client, I ask questions from the perspective of a landlord who genuinely wants to know the truth about your service.
When companies interview their own clients, the results often feel staged and rehearsed. Clients feel pressure to say what they think you want to hear, making their responses sound like a sales pitch.
In contrast, I create a relaxed, natural environment where clients can comfortably share their real experiences. The result? Testimonials that feel genuine, relatable, and believable.
Why companies trust Ken Robinson to record their interviews with their landlords
About Ken Robinson
With over 27 years of experience helping real estate professionals, corporate businesses, and industry leaders attract more clients, Ken Robinson brings together his expertise as a journalist, marketer, and professional interviewer. His skills span real estate, insurance, construction, and finance—industries where he has crafted high-converting marketing systems designed to drive real, measurable business growth.
Real estate agencies trust Ken because:
- He knows how to ask the right questions to draw out powerful, authentic testimonials.
- As a landlord himself, he understands the questions landlords want answered before signing with an agency—and those are the questions he will ask your client.
- His process is backed by decades of marketing experience, having worked with over 400 real estate offices—both franchised and independent—across Australia and New Zealand.
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