How Ethan Went from New Agent to selling Multi-Million Dollar homes in only 2 years

At just 20 years old, Ethan Laval from Mackay City Property is already making waves in the real estate industry. Starting his real estate journey at the remarkably young age of 18, Ethan faced a significant challenge right from the start – ageism. Many clients doubted his capabilities simply because of his youth. But instead of letting that discourage him, Ethan chose to prove himself.

In just four years, Ethan has sold a total of 80 properties, with 28 of those sales made within the past 12 months alone. One of his standout achievements was a recent sale worth $1.35 million, a milestone that’s now inspiring him to target higher-calibre properties consistently. But how did this young agent climb the ladder so quickly?

Leveraging Custom Marketing to Stand Out

Ethan credits much of his success to his collaboration with Ken Robinson and his unique marketing magazines. Ethan has been working with Ken for just over 12 months, and during this time, the tailored magazine Ken produced for him has become a critical tool in his listing presentations.

“It's been really excellent at showing my results from the start to where I am now,” Ethan says. “The magazine separates me from my competition drastically at listing presentations. It’s really helped with getting the listings as well when I’m doing appraisals.”

Ethan’s magazine doesn’t just provide a snapshot of his achievements; it offers homeowners tangible proof of his capabilities. It’s a well-crafted storytelling tool that showcases his journey, building trust and credibility even before he meets prospective clients.

Looking to the Future

With his success to date, Ethan is not resting on his laurels. He’s already planning a new magazine with Ken, designed specifically to target the upper echelon of the market. Having successfully sold properties at the $1.35 million mark, Ethan now wants to firmly establish himself as the go-to agent for high-end property sales.

“I’m really excited for the second magazine, which features more so the million-dollar property mark. I’m excited to continue working with Ken and keep pushing my sales to the next level.”

Why Ken’s Magazines Work

According to Ethan, Ken’s approach to marketing is what truly makes the difference. From the quality of the magazines to the professionalism during interviews, Ken’s ability to craft a compelling narrative and present agents in their best light is what separates his service from the competition.

“Ken is very professional. He cuts to the point and delivers excellent questions when it comes to dealing with clients,” Ethan states. “He puts you in the best spotlight when it comes to delivering a custom-tailored marketing magazine or even the virtual interviews.”

A Recommendation From Experience

Would Ethan recommend Ken’s services to other agents? Absolutely.

“If you are considering potentially working with Ken, I would highly recommend going ahead with that. He's excellent at what he does. It's helped me win a lot of listing presentations, and I couldn’t thank him enough for what he’s done.”

For Ethan Laval, success has come not just from hard work and determination, but from smart marketing choices that showcase his skills and achievements. And as he looks to break further into the high-end property market, his partnership with Ken Robinson is proving to be a key part of that journey.