How Bradley Page Secured More Listings In Less Than 12 Months

Leveraging Video Interviews and Magazines to Win Listings

Bradley Page, from Dowling Property Group, has successfully boosted his real estate listings within less than 12 months. Bradley credits much of his success to a professional marketing package produced by Ken Robinson, which included a video interview and a 20-page magazine featuring that interview. Ken interviewed one of Bradley’s satisfied vendors, asking direct and powerful questions to get to the heart of why they chose Bradley over other agents.

The questions focused on Bradley’s communication skills, his ability to achieve a great sales price, and most importantly, the vendor’s overall experience working with him. According to Bradley, the interview’s impact was significant because it was conducted by a third party who could ask hard-hitting questions that elicited honest and genuine answers. Bradley stated, “The questions were answered honestly and truthfully. If you haven’t engaged Ken’s services, reach out to him. I am sure he will help you and you will get the same results I’ve been getting through that professional video.”

Bradley's 20 page online and print magazine

Two of the six videos in Bradley's magazine

The marketing program, including an email and Facebook campaign, that Ken created for Bradley

Bradley was inspired to use Ken Robinson's approach as his office has been having success since 2017 with the monthly newsletter Ken produces for their Dowling Mayfield team

The decision to produce the video interview and accompanying magazine was inspired by the success Bradley’s office had been experiencing with a print newsletter program developed by Ken Robinson. This newsletter program had been running since 2017 and had already proven to be a powerful tool for attracting new listings.

Jo Di Claudio from Dowling Property Mayfield, who has been using Ken Robinson’s Property News newsletter program since January 2017, shared their experience:

"This month we received a listing of four properties from one vendor thanks to the newsletter, which shows me it is having an impact in the local community. I am a real fan of your newsletter and more importantly, so are our sales team. We have already decided to extend our contract when it comes up for renewal!"

Jo continued to explain that the newsletters provide a powerful point of difference during appraisal presentations, often being referred to by prospective vendors. “We were looking for a point of difference, and we have found it with Property News. Whereas your newsletter shares powerful case studies each month showing homeowners how we have helped other locals successfully sell their properties with our team.”

Combining Ken's Two Strategies for Success

Bradley Page has found the combination of Ken’s professionally produced video interviews, the 20-page magazine, and the Property News newsletter program to be a winning formula. While he continues to embrace content marketing through various channels, it’s clear that these tools are helping him stand out and win more listings.

Agencies like Dowling Property Mayfield are discovering that print newsletters are delivering more value for their marketing dollar than ever before. In a world where people are overwhelmed by a constant stream of emails and social media posts, print newsletters offer a refreshing change. They provide a tangible, personal touch that digital messages simply can’t replicate. Homeowners are more likely to read something physical that arrives in their mailbox compared to an email that can be deleted in seconds or a social media post that’s quickly scrolled past.

Unlike inboxes and social media feeds, letterboxes outside homes don’t have anywhere near the same level of clutter. With far fewer items competing for attention, a well-designed print newsletter has the opportunity to shine. It allows agencies like Dowling Property Mayfield to showcase local market insights, feature client testimonials, and highlight new listings in a format that feels more authentic and engaging than a typical email or social post. Recipients are more likely to sit down and actually read the content, rather than skimming through it or ignoring it altogether.

Additionally, print newsletters have a longer shelf life. Unlike digital content, which quickly becomes outdated or lost in the noise, a printed piece can sit on a coffee table or kitchen bench for days or even weeks, providing ongoing exposure and reinforcing the agency’s brand. For agencies like Dowling Property Mayfield, this means not only getting noticed but also building credibility and familiarity with potential clients. In a highly competitive market, print newsletters are proving to be a smart and effective way to stand out.

Bradley knows content marketing works having published his book which he uses in his listing presentations

Bradley’s belief in content marketing goes beyond just these strategies. He has also invested time and effort in publishing his own book, understanding the importance of providing valuable content to potential clients. His dedication to content marketing demonstrates his commitment to using multiple channels to achieve his real estate success.

Publishing your own book is one of the most powerful content marketing strategies an agent can use. It sets you apart as an authority in your field and provides a level of credibility that no other marketing tool can match. A book allows you to share your expertise, answer common questions, and address the concerns of potential clients in a comprehensive and engaging way. Unlike digital content that gets lost in the endless scroll of social media or ignored in crowded inboxes, a physical book has staying power. It’s something people hold onto, refer back to, and even share with others. For Bradley, his book is not just a marketing tool; it’s a testament to his knowledge and commitment to helping clients navigate the real estate market. It gives him an edge over competitors who rely solely on traditional marketing methods.

If you are looking to secure more listings and stand out in the real estate market, following Bradley Page’s approach with Ken Robinson’s marketing services could be the game-changer you need.

Your Exclusive Chance to use a Program That Sets You Apart from Your Competitors

We Only Work With ONE Agency Per Area.

To find out how you could use this program call Ken Robinson today on 0408 028 825.

Why companies trust Ken Robinson to record their interviews with their landlords

About Ken Robinson

With over 27 years of experience helping real estate professionals, corporate businesses, and industry leaders attract more clients, Ken Robinson brings together his expertise as a journalist, marketer, and professional interviewer. His skills span real estate, insurance, construction, and finance—industries where he has crafted high-converting marketing systems designed to drive real, measurable business growth.

Real estate agencies trust Ken because:

  • He knows how to ask the right questions to draw out powerful, authentic testimonials.
  • As a landlord himself, he understands the questions landlords want answered before signing with an agency—and those are the questions he will ask your client.
  • His process is backed by decades of marketing experience, having worked with over 400 real estate offices—both franchised and independent—across Australia and New Zealand.
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