McDonald Upton Real Estate can now share their success in selling property with 49,000 local residents each month

You need your clients to ​tell others that by listing with your team, they sold quick smart and for top dollar. ​Now using Social Media you can ​share your client's testimonials with potential vendors ​in your area.

Take a look at the online magazine below which can reach homeowners in the Inner Northern suburbs of Melbourne using Facebook for as little as $10 per day.

You can reach 49,000 locals per month with our online magazine by promoting it on Facebook.

Using our online magazine you can reach potential vendors on various social media platforms. 

For example, placing our magazine on Facebook, as a sponsored post, it can reach potential vendors living in the Inner Northern suburbs of Melbourne.

How many people can you reach using the Facebook platform?

McDonald Upton Real Estate can reach 49,000 regular users of Facebook living in the Inner Northern suburbs of Melbourne with our unique magazine.

Each day your sponsored post delivers a link to our online magazine, giving them a reach of 681 to 2000 readers a day.

What is your monthly investment to promote the magazine using the Facebook platform?

With a daily budget of $10.00, which is suggested by Facebook, you will reach 49,000 locals per month.

The only time you are charged is when a Facebook user clicks on your sponsored post promoting the magazine. This requires an investment of $77.00 per week.

Don’t be fooled, this is not like the magazines most offices publish

Publications full of corporate spin. Yes, they may even have list after list of recent sales. But a list of multiple sales does not verify that each of these vendors walked away thrilled by the sale they got.

We all know that there are agents out there who advertise how many sales they had, but talk to their customers, and you will witness a river of disappointment as vendors share how they were promised one price and beaten down to take a lower price.

You are different. You deliver results. You have a story to tell. But why is your story better, more convincing than the competition?

While your competitors push the brand pitch, your new publication will take potential vendors behind the scenes, and they will read firsthand about local people placing their faith in your team and finishing a winner.

What’s more believable, you telling people how good you are or your customers testifying to the results you achieved for them?

You need to prove to vendors that you are much better than your competitors

Does your marketing set you apart from your competition? On examining the Appraisal Kits of several of the major real estate brands, in particular their key presentation document, I found something quite astonishing. In each case, the index page to each of these detailed appraisal presentations was almost word-for-word the same. What’s more, the content of each of these documents looked like it had been written by the same people.

If you remove all the logos and company names, these documents that are supposed to set each of these brands apart from their competition makes them look the same. This means that vendors are left baffled by the sameness and find it hard to choose an agent.

Yes, I am sure these documents worked really well last year when the market was booming. But today prices are dropping in some areas. Vendors are feeling nervous about the change in the market. With everything coming under greater scrutiny, vendors want much more than something that looks the same as what your competition offers.

Now you can have your own magazine which shares local stories of how your team is consistently selling property

Please click on  the publication below and you will read about local vendors having success selling their properties. The media maybe reporting that the market is not good, but this publication proves otherwise if you list with my client. 

How can you use this magazine to reach out to potential vendors?

Reach your market with Social Media

Each issue can be posted on Facebook as a sponsored post. This enables you to reach every person in your area using the wide reach of the Facebook platform.

The publication makes a great sales tool

When people make an inquiry to your office about selling their property, your receptionist can email them a link to the publication while they wait to hear back from a salesperson.

Magazine adds evidence to your Appraisal Kit

We provide you with a both a print and online version. This booklet makes for an impressive printed publication to be handed out at the time of your appraisal presentation or you can follow-up your meeting by sending them a link to the online version.

Your latest success is profiled each month

Your very own local based content marketing

Each month the market is reminded of your success

To produce your magazine is simple...

  • You fill in our basic questionnaire and provide us photos
  • For your first issue we produce four major stories
  • Then every month we produce a new story to update the publication

Your initial investment?

  • You receive exclusivity to you area
  • We produce your first four case studies
  • We create your magazine layout
  • We provide you with four case study pdfs
  • We host your magazine on for one month
  • No lock in contract
  • Total Start-up Investment = $1540.00+gst

Case Study One

Case Study Two

Case Study Three

Case Study Four

Your monthly budget for each issue after you initial magzine has been hosted for one month?

  • Monthlhy production of your case study
  • You receive exclusivity to your area
  • Provide you with case study pdf
  • Hosting on for one month
  • No lock in contract

   Monthly Investment = $385.00+gst

This approach adds a new dimension to our highly successful print edition...

We have been producing a monthly printed newsletter for real estate agents over the past 18 years. Many of our clients swear by this publication. We have clients who have produced our printed publication on a monthly basis for over the past 10 years. We have no plan to stop our print edition as long-term clients know that it works.

Recently, we started getting requests to produce content that could be used as blog posts and updates on their websites. So we have taken what makes our print publication effective and created an online edition. 

We wanted to give our clients an even more powerful approach to the standard social media most agents produce. Often real estate agents embrace social media only to find that it is a hungry beast requiring quality content on a regular basis. As they are not journalists they finish up promoting properties for sale as they have no access to quality editorial content.

Social media is more than selling; it is about building relationships and trust with your audience. This is why you need really good content to stand out from the other agents promoting themselves on the same social media platforms.

Not many real estate agents have the time or journalistic know-how to produce the type of content that is respected on the web. Whereas we have 11 journalists, five graphic designers, who collectively have had over 18 years of experience promoting real estate agents on a monthly basis throughout Australia and New Zealand. Based on our knowledge of what works, this new online magazine Is now available for you to promote your office.

When you look back over several editions of our newsletter publications, and read the various case studies profiling our client success, you start to build a picture that these people are consistently successful at selling real estate. So instead of putting out one case study a month, why not produce a series of case studies that collectively build strong reasons why our clients are far more effective at selling real estate than their competition.

To find out how you have your own online magazine, please contact Ken Robinson today on 0408 028 825 (Intl: +61 408 028 825) or e-mail:

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