Once we have the knowledge of what motivates a Landlord, we need to take a critical look at how you are currently marketing to Landlords.

We will analyse current marketing methods for growing your rent roll, looking at how they respond to the Landlord?s motivating factors.

As we have discovered in Steps 1 to 3, Landlords are no different to you and me. We all listen to that radio station ? WIIFM, ?What?s In It For Me?, even though the real estate industry has pushed the idea that your ?brand? is all important.

In reality all of us only sign up with a supplier if we feel they can deliver the best result. For a Landlord, knowing that you have managed a property in their street for a good rental return, in a timely fashion, will impress a landlord more than the fact that your franchise has offices dotted across the country.

A Landlord wants to know more about how you have helped someone like them successfully lease a property to a good quality tenant for an excellent rate of return. This evidence is far more powerful than a marketing kit which focusses on how wonderful your brand is. This approach is called Testimonial Marketing.

People will always argue facts and figures, but you cannot argue real life experience.

Most people do not realise the money that can be made from a Testimonial.

I have received Testimonials that have literally helped me make hundreds of thousands of dollars.

I treat each Testimonial like a gold bar as they shine so brightly. When used correctly they have lit my way to sale after sale.

We live in a cynical society where Landlords want more than a a sales pitch. They want proof that you can deliver.

But most Property Managers have no idea how to secure Testimonials that are convincing enough to give a Landlord the confidence to sign up.

In this section of the workshop I will teach you a system I use that will gain you powerful Testimonials that will win business.

We will review your archive of successes, looking at how you can use these to build Testimonials that will help you overcome objections.

Once you have the Testimonials, the next step is learning how to put them to the best use. I have a long history of writing sales and marketing materials that have generated millions of dollars in sales.

In this step you will get a simple step-by-step system for constructing letters, presentation kits and website content that converts readers into buyers of your Property Management services.

Gone are the days when you could rely on your franchise material to get you across the line. When you are part of a franchise group, it is a mistake to use copy-cutter presentation kits, which are more generic in nature, that were written by head office marketing people.

Property Management is about personal relationships. Your marketing strategy should focus on presenting local evidence as to why Landlords have found value in your Property Management team.

Landlords are quick to forget the excellent service and hassle-free approach you have been giving them, when they get a phone call from another Property Management company offering cheaper fees and making promises that are impossible to keep with the fee structure they are offering.

In this section of the Workshop we will train your Property Managers in how to turn around this situation so that your Landlords realise that it would be a stupid decision to sacrifice what they currently have with your services, in order to save a few dollars.

It is no use motivating you on the day and then you returning to your office not knowing what to do next.

We promise that you will walk away with a step-by-step blueprint that will enable you to implement what you have learned at this workshop. The blueprint covers the following:

Part 1 ? Setting up your own Testimonial Marketing program

Part 2 ? Taking a lead through to securing a new Landlord

Part 3 ? How to keep your Landlord?s when the competition are poaching

With these three elements in place, the day you leave this Workshop, you will go back to your office knowing what to do next. I have been successful in my business thanks to the systems I have in place. You too can experience this success in your own career.

All sessions include the following:

This workshop is all about learning the skills and strategies needed to attract new landlords to your rent roll while retaining your current Valuable landlords.